UFC
A bespoke workhorse
font for the world
leader in MMA

UFC Sans is a bespoke, 36-style squared sans serif font family designed by Darrin Crescenzi as part of the UFC brand's exciting new on-air graphic package by the agency Troika LA. UFC Sans has a squared sans serif structure designed to evoke the energy of the sport itself, and its foundational design language is inspired by the UFC monogram logo: slightly asymmetrical rounded corners and counter forms, flat terminals, and blunted tails.

The UFC Sans family consists of a core range of 30 individual fonts featuring a broad range of weights and widths along with a variable font, as well as 6 additional display fonts with more dramatic proportions to convey both the speed and finesse of a flyweight or the strength and power of a heavyweight. The oblique (italic) fonts are set at a unique and aggressive 15.5 degree angle, designed to perfectly mimic the slant of the iconic UFC monogram.

The font features unique details specific to the UFC’s unique broadcast needs, including logos, tabular figures and athlete ranking glyphs. Representing the brand’s global reach, UFC Sans' expansive character set of 450 glyphs provides international support for Latin-based languages in the Americas and Western and Eastern Europe, as well as Cyrillic.

The UFC Sans family consists of a core range of 30 individual fonts featuring a broad range of weights and widths along with a variable font, as well as 6 additional display fonts with more dramatic proportions to convey both the speed and finesse of a flyweight or the strength and power of a heavyweight. The oblique (italic) fonts are set at a unique and aggressive 15.5 degree angle, designed to perfectly mimic the slant of the iconic UFC monogram.

The font features unique details specific to the UFC’s unique broadcast needs, including logos, tabular figures and athlete ranking glyphs. Representing the brand's global reach, UFC Sans’ expansive character set of 450 glyphs provides international support for Latin-based languages in the Americas and Western and Eastern Europe, as well as Cyrillic.

We also created a three-axis variable font, allowing customization of width, weight and angle for millions of possible permutations of the font.

In addition to the typeface itself, Crescenzi Co was also responsible for updating dozens of legacy UFC logo lockups with the new typeface, including their iconic pay-per-view event branding. The ability to use the UFC Sans variable font to precicely fine-tune font weights and widths within the limited arrangement of lockups proved a powerful tool during this process.

We also created a three-axis variable font, allowing customization of width, weight and angle for millions of possible permutations of the font.

In addition to the typeface itself, Crescenzi Co was also responsible for updating dozens of legacy UFC logo lockups with the new typeface, including their iconic pay-per-view event branding. The ability to use the UFC Sans variable font to precicely fine-tune font weights and widths within the limited arrangement of lockups proved a powerful tool during this process.