MTV
Re-imagining the iconic brand’s platform for discovering new music

MTV
Re-imagning the iconic brand’s platform for disovering new music

Crescenzi Co was asked to design a new logo and design system for MTV Push, a bold relaunch of their iconic ‘Artists to Watch’ program. The concept of the initiative is to take a more active role in promoting talent across the network’s broadcast, digital and social ecosystem. With that mission we created a new logo and visual system based on constantly moving forward-facing arrows, and partnered with MTV’s talented in-house studio to bring it to life in motion.

Crescenzi Co was asked to design a new logo and design system for MTV Push, a bold relaunch of their iconic ‘Artists to Watch’ program. The concept of the initiative is to take a more active role in promoting talent across the network’s broadcast, digital and social ecosystem. With that mission, we created a new logo and visual system based on constantly-moving forward-moving arrows, and partnered with MTV’s talented in-house studio to bring it to life in motion.